Permission to Get Dirty

Get you mind out of the gutter and into your hamper.

If you send your fancy party frocks and designer denim to the corner dry cleaner, your precious wardrobe may be getting manhandled. Invest in a cleaner that cares as much about luxury and quality as you do.

Slate NYC is a new type of eco-friendly wardrobe cleaning service that prides itself on knowing the difference between Banana Republic and Balenciaga. They like to say that while other launderers focus on the dirt, they focus on making your clothes new again. For busy New Yorkers with a penchant for expensive threads, this service is a dream come true.

The process is simple. They give you a hamper. You fill it with you dirty laundry, dry cleaning and repairs every week. You go online to set your pick-up and drop-off times (one hour windows, 2 days apart). Your hamper gets picked up in a bio-diesel van, brought to their super-modern facility, sorted (light/dark, by hand/machine wash, stain removal), cleaned without perc (that’s percholorethylene..and yes, it’s as bad as it sounds) or phosphates and then returned to you freshly wrapped in shopping bags. It will make you think you just got back from a spree at Saks.

There are 3 options to choose from:

Slate Monthly: regular schedule either weekly ($299/month) or bi-weekly ($149/month)

Slate On Demand: occasional use, flat rate per hamper

Slate Walk-In: Shirts $5 /each. Drycleaning $10/per item.

Now you can party with reckless abandon knowing you have permission to get dirty. That red wine, lipstick and chocolate cake stain won’t stand a chance.

To get permission, call 800-573-8459 or visit www.slatenyc.com. Vist 96 Morton Street for walk-in service.