February 14, 2009 | Celebrity, DJ + Music, Food + Drink

A Night Out with IX

Belvedere has gone over to the dark side. In collaboration with Andre Saraiva, renowned graffiti artist and co-proprietor of Le Baron in Paris, the super premium vodka brand has launched Belvedere IX (pronounced One-X), a new spirit that as is titillating as the nightlife scene it embraces.

The elegant white look of its iconic bottle with its trademark palace and trees has been transformed into a glossy black version with hot pink graffiti including an original tag of the brand’s main character Mr. IX. Along with its distinctive and edgy packaging, IX has a truly unique taste with a blend of nine ingredients including ginseng, guarana, acai, ginger, sweet almond, jasmine, eucalyptus, three cinnamon and black cherry.

To celebrate the launch of IX, Belvedere has created a New York satellite of Le Baron on East 3rd St. and Bowery. Notable names such as Andre 3000, Estelle, Mary Kate Olsen, Peaches Geldof, Cecilia Dean and Waris Ahluwalia gathered on Thursday night at the pop-up club to sample new IX cocktails including the Gold Rush, IX Vice, IX jellies and the signature shot, Get Your Rocks Off, served with a slice of grapefruit and a candy pop rocks chaser.

Open for 3 nights only, Le Baron New York has played host to some of nightlife’s favorite DJ’s including Paul Sevigny, a close friend of Andre’s, who took to the decks with Matt Creed and ATrak with Theophilus London on Opening Night. Friday night’s schedule included DJ’s Max Pask and Mark Ronson with Daniel Merriweather while, DJ’s Cassie and Harley (and perhaps an appearance from James Murphy) are expected to spin tonight.

Belvedere IX will continue to collaborate with Andre for launch events in Miami, Dallas and Chicago along with a global launch event at the 2009 Cannes Film Festival. Look for IX at exclusive nightclubs across the U.S.

PHOTO CREDIT: Courtesy of Michael Buckner