For some people, every day of the year is Earth Day and an opportunity to do something positive for the planet. To honor these dedicated individuals, organizations and companies, The Daily Green, the eco lifestyle website by Hearst, hosted the 2009 Heart of Green Awards on April 23rd at the Hearst Tower, their LEED gold certified corporate headquarters in New York.
The cocktail party and awards show, which was supported by eBay and Hearst Digital Media, was a star-studded event emcee’d by actress Connie Britton of the NBC show, Friday Night Lights, who presented awards to honorees including Access Hollywood correspondent Maria Menounos for hosting Planet Green’s Hollywood Green; actress Alicia Silverstone for her advocacy of veganism; and actress Gloria Reuben for her work as a board member of the Waterkeeper Alliance.
As with most award shows, the most memorable moments came from the acceptance speeches and this year’s honorees did not disappoint. Highlights included humorous moments by Roger Doiron, founder of Kitchen Gardeners International, who calmed his nerves by telling the audience that he was picturing them in their organic cotton underwear, to heartfelt moments by teacher Greg Perry who spoke about his plans to continue to build the Ultimate Green Classroom with his students while he personally battles cancer.
Of course, all of the elements of the event production were sustainable courtesy of Matthew David Hopkins and Laurie Stolowitz of 360 Design Events who created a product gallery showcasing items from eBay. To minimize waste, all of the materials used for the event were recycled via donations to various organizations.
The hollow doors used for the product display were donated to Rebuilding Together New York City, a national volunteer organization that rehabilitates low income housing. The printed fabric wrap was donated to Material for the Arts which collects gently used materials to re-purpose them into public schools and theater workshops. And, the flowers went to hospice care centers and hospitals via The Flower Power Foundation.
For more information on each honoree, visit The Daily Green.
PHOTO CREDIT: Courtesy of Hearst