I Heart Gen Art

For many New Yorkers, attending their first Gen Art event was a rite of passage - an entree to a city filled with art, music, film and fashion.  So, when the organization took a major blow from the economic recession last year (losing much of their corporate sponsorship), they did what they do best:  gathered a few of their friends and threw a party.

And, “a few,” by their standards, meant an eye-popping 1,300 urbanites who came out to celebrate Gen Art’s 15th Anniversary at the, “I Heart Gen Art,” benefit held at 7W last Wednesday night which was sponsored by New York Observer, Rolling Pin Productions and Vitella Cucina. While the guest list ranged from reality stars to fashion designers to exhibiting artists, they were all there in support of the organization that worked in support of the arts.

A slew of Gen Art alums attended, including designers and Honorary Chairs Rebecca Taylor and Zac Posen—who bought a piece by graffiti artist Claw Money and asked permission to take it home with him upon his exit. With Zac’s help over 30 pieces of art sold, including works by Louise Bourgeois, Timothy Greenfield-Sanders, and Ju$t Another Rich Kid making the event a solid success.  The remaining art from the benefit, in particular, a work by Christo, will be available on Ebay from July 1 - 30.

Among other notable guests were Olivia Palermo and Whitney Port, in a psychedelic Pamella Roland mini dress, with their cast and crew filming for, “The City,” ” Christian Siriano  from Project Runway and, “Real Housewives of New York City,” power couple Alex McCord and Simon van Kempen.

With the drinks flowing (courtesy of Campari Aperitif Liqueur, SKYY Vodka, Cabo Wabo Tequila, Flor de Cana Rum, Cutty Sark Scotch Whisky, Magic Hat and AriZona Beverages), music pumping and artists on hand to talk about their work and mingle with admirers, this was not your average benefit. It was a quintessential Gen Art event, and we hope it’s not the last.

All proceeds from the evening will benefit the Gen Art Foundation, a 501(c)(3) tax-exempt charity.

PHOTO CREDIT:  Courtesy of Rob Loud