What Party? The EcoStiletto One-Year Anniversary Party Was An Event!
Guest blogger Rachel Lincoln Sarnoff of EcoStiletto.com (aka our favorite green girl on the West Coast) gives us a behind-the-scenes look at the making of her latest eco-bash.
It’s one thing to plan a party. It’s quite another to plan an event. A party is all about the guests—making sure the food, drinks and atmosphere complement the theme so that each person who walks into the room is immediately immersed in the atmosphere you’ve created.
But an event is something entirely different. Although event planners keep the guests in mind, of course, an event is all about the brands involved. For our “EcoStiletto One-Year Anniversary,” in July, my goal was to create an eco-friendly cocktail party that reflected all of the categories covered by the site – eco-focused beauty, fashion, lifestyle, design and celebrity. The idea was to provide interactive experiences that proved to party-goers that you can be sexy and sustainable.
Here’s the scoop on the cool eco-brands that helped me bring the experience of my website to life.
In the lifestyle department, presenting sponsor Green Works Natural Cleaners showcased their brand-new laundry detergent on beds created from salvaged materials and dressed with organic cotton linens by Environment Furniture, whose spacious Los Angeles showroom hosted the event.
For beauty, guests were treated to mini makeovers from Josie Maran Cosmetics, eyebrow threading from Marco at Vert Los Angeles, and synthetic-free scents from Strange Invisible Perfumes, then slicked up with lead-free red lipstick to kiss the Lips Against Lead petition presented by Teens Turning Green.
In the fashion section, readers who had read online about our EcoCelebrities’ favorite designer got to see supermodel Josie Maran, KaDee Strickland (“Private Practice”), Sarah Jane Morris (“Brothers and Sisters”) and Rachelle Carson-Begley (“Living with Ed”) working the green carpet in sustainable silk gowns by Leila Hafzi, who also showcased a rack of fall previews on display.
Glass blower Jenny Gaynor turned recycled glass sticks into stackable rings. Green Bees previewed their chrome-free leather boots with recycled-tire soles that we will be giving away in August as part of our monthly $500 eco-friendly shoe giveaway.
Guests were invited to donate a scarf to Dress for Success and then pick up a Get Hip, Get Green reusable shopping bag from a Green Youth Movement volunteer.
Luscious Organic Desserts cupcakes were served from “cigarette girl” trays carried by models wearing Urban Fox eco-lingerie. Organic cocktails were made from O.N.E. Natural Experience juices mixed with 360 Vodka, and biodynamic wine was served by Frey Wine in biodegradable veggie-plastic cups. BOKU Superfood provided tastings, while Vidazorb gave away probiotic vitamin samples. Outside the event, the Border Grill Taco Truck served tasty tacos and quesadillas to hungry party-goers.
Even the event production had sustainability in mind. Rather than cut flowers, each table featured a planted succulent arrangement from Juicy Leaf in Venice, CA. Instead of the prerequisite Hollywood party psychic, guests visited with Los Angeles based Katie Rogers for a Feng Shui while they listened to DJ Ref’s solar powered tunes. And, for the dirty part of the party – clean-up was 100% chemical-free courtesy of Greener Cleaner LA .
Founder of online magazine EcoStiletto.com, Rachel Lincoln Sarnoff is a writer, producer and marketing consultant who focuses on sustainable fashion, beauty, lifestyle and parenting.
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