Pretty in Pink | Matthew Williamson for Belvedere Vodka

Summertime and the livin’ is easy…that is if the season were brought to you by Belvedere Vodka and Matthew Williamson who channeled sultry summer evenings and exotic destinations for their exclusive launch event last Thursday night.   In celebration of the latest maceration, Pink Grapefruit, a new flavor distilled from whole pink grapefruits combined with fresh ginger and Spanish spring lemons, the premium vodka brand joined forces with the British designer to host a celebrity-filled fete with V Man and V Magazine.

A limited-edition kaftan inspired by Pink Grapefruit was designed by Williamson and modeled by Leigh Lezark of The MisShapes who served as muse of the evening as well as DJ spinning upbeat 80′s tunes and indie tracks for a crowd of almost 1000 revelers who spilled out onto the private terrace.

Notable attendees at Belvedere’s luxe pop-up lounge in the Meatpacking District included Kelly Osbourne, Chelsea Handler, Bar Rafaeli, Estelle, Ashley Olsen and Top Chef’s Kelly Choi who sampled signature cocktails such as the Belve Pink Grapefruit Cerveza (with Blue Moon Beer and Campari) and the Belve Mini Pink Grapefruit Snow Cones (with ginger sugar, grapefruit wedge and zest oil over crushed ice) at the VIP bar, which was lacquered in shiny white with a pink grapefruit water wall mounted with real sliced pink grapefruit halves.

As with all of Belvedere’s macerations including, Black Raspberry, Citrus and Orange, the brand uses an artisanal and time-intensive process to draw out the real fruit flavor with no artificial additives.  The result is a flavored vodka with a luscious mouth-feel, authentic taste and aroma.

The Belvedere Collaboration by Matthew Williamson includes a kaftan ($1195) and a jumpsuit ($1695) which are available online.

PHOTO CREDIT:  Marion Curtis for Starpix